Angela Oetama (Co-Founder and CEO of Gradana) and William Susilo (Co-Founder of Gradana)

Gradana is an Indonesian proptech and fintech platform for property and real estate financing.

  • tryb led the Pre-Series A funding round to support Gradana’s expansion to make property more affordable and investable to the Indonesian mass market.
  • Gradana brings together an ecosystem of developers, agents, investors and banks to solve uniquely Indonesian challenges for borrowers.

Singapore/Jakarta, 29 May 2019 – Gradana Holdings Pte Ltd (“Gradana”), is a leading Indonesian proptech and fintech platform that focuses on mortgage and property-related financing.  tryb Group (“tryb”) led the Pre-Series A funding round to support the company’s growth plan for cities and product expansion.  Gradana’s vision is to make property more investable and affordable for Indonesians to invest by becoming lenders or obtain financing by becoming borrowers on their peer-to-peer (P2P) platform.

Herston Powers, Principal at tryb, stated, “Gradana has the opportunity to become the region’s first digital mortgage company by providing services across the entire mortgage value chain.  In our view, Gradana has achieved product-market fit with one of the strongest founding teams we have met in Southeast Asia.”  He continued, “Their extensive domain expertise and experience has led to true business model innovation, while using technology to scale.”

The Indonesian mortgage market is large and growing at over 20% CAGR, however has low penetration compared to the high demand for housing, population and country’s gross domestic product (GDP).  The unmet demand has been quantified as a 13.5 million housing backlog with 800,000 added every year.  This led the government to launch the ‘One Million Houses’ program to address the backlog or shortage of houses across Indonesia partly due to the unaffordability for many borrowers.  For those interested in renting, most Indonesian landlords require a minimum of one-year rental in advance while most renters would rather pay monthly installments.

Angela Oetama, Co-Founder and CEO of Gradana, stated “Buying or renting a property in Indonesia generally requires a significant down payment or upfront payment that limits the ability of many borrowers to afford the units.  With the support of our partners, we have developed an offering for borrowers to work with developers, agents, investors and banks to finance mortgages and rentals while managing risk for all stakeholders.”  The company’s traction in 2018 led to a sharp increase in partners, retail and strategic lenders to join Gradana’s platform in 2019. 

She continued, “We are excited to announce tryb’s investment and we will leverage their expertise in financial technology and extensive network.  We appreciate the time and care they took to understand our business and with their background in finance and fintech tryb will be invaluable to the growth and success of Gradana.”

Powers stated, “Our investment into Gradana is aligned with our thesis that strong founders with innovative business models are able to leverage technology to solve Southeast Asian problems and capture huge markets with high revenue potential.”

About tryb Group

tryb is an investor in Southeast Asia fintech. tryb is positioned to leverage Southeast Asia as the next frontier for fintech opportunities and backs entrepreneurs transforming financial services in the region.

For more information, visit

About Gradana

Gradana is an Indonesian proptech and fintech platform that currently operates under Peer to Peer lending model, which focuses on property and real estate financing. Registered with both the Financial Services Authority (OJK) and The Ministry of Communication and Information Technology (Kominfo) since 2017.  Gradana currently offers four products for lenders and borrowers to choose from: GraDP / GraStrata (for property purchase financing); GraSewa (for rental bridging loan for borrowers to obtain install monthly payments); GraRenov (for renovation / interior design financing) and GraKarya (invoice-based financing for property related vendors).

For more information, visit